Xiao Hong Shu Marketing – Next Level Media Sdn Bhd

AMPLIFY GO ON BRAND WITH

Xiaohongshu MAKERTING
小红书

Transform your brand into localized trend through KOC seeding & Search-optimised discovery in Malaysia

Get Started Now

level

01

GET TO KNOW
XIAOHONGSHU!

Established in 2013 with the core idea of “Sharing the Beauty of Life”, Xiaohongshu (小红书) follows the principles of Authentic Sharing and Friendly Interaction, inspiring young individuals to share real-life experiences.

Over 7 Billiondaily exposures,
with 95%of contents created by
users, forming an engaging and
trusted community ecosystem.

116

Malaysia travel search

Number of search growth

71.5

Searchers growth

level

02

REGIONAL REACH: MALAYSIA & SINGAPORE

Your gateway to millions of Chinese-reading consumers and tourists across Southeast Asia and Asia region.

MALAYSIA

SINGAPORE

2.9M Active Users

MALAYSIA

874K Active Users

SINGAPORE

level

03

XIAOHONGSHU
SERVICES

小红书营销策略

企业号蓝勾认证

Blue-Tick
Verifications

Manage end-to-end submissions and documentation
Secure official account status
Achieve fast approval
Achieve brand credibility

笔记创作

Creative Content
Development

Develop a sustainable content strategy
Ensure consistent publishing
Optimize Notes for search, saves, and shares
Reach the right audience

聚光投流

Performance
Advertising

Plan, launch, and optimize paid Xiaohongshu campaigns
Use precise targeting，A/B testing and reporting
Maximize ROAS

网红营销

Influencers
(KOL / KOC)

Select, brief, contact, and evaluate creators aligned with objectives
Leverage key partnerships
Drive measurable influencer result

商铺设置

Store
Setup

Set up mobile-first storefronts
Enable local currency settlement
Tailor commerce operations
Facilitate local market entry

合作广场

Collaboration
Centre

Engage creators under 1,000 followers
Produce quality UGC
Boost approved content via Aurora ads
Use advanced targeting

level

04

ROADMAP TO
XIAOHONGSHU
DOMINATION

To amplify quality content and reach the right audience, driving authentic product recommendations and inspiring a stronger shopping mindset.

level

05

Connect Users with Brands

The "Xuan Effect" From Casual Traveler toTrendsetter

Xuan shared her recent getaway on Xiaohongshu, on her route to Taiwan, travel hacks and tips. This initiatives will began as a simple photo dump became a viral sensation, sparking massive engagement.

Users engage with comments asking for her exact itinerary, while boutique hotels and tourism boards reached out for potential collaborations.

What started as a casual share transformed into a journey of trend creation and genuine discovery on the platform.

Demand

High Aesthetic Value

Consumption

High Replicability

Spread out in Xiaohongshu

level

06

Our Work

OBJECTIVE

Increase event awareness and drive high footfall for the Foodicious expo.

HOW

Collaborated with 20 foodie bloggers and 40 seeders to maximize visibility. Contents consisted of highly appealing short videos and engaging carousel image posts to incentivize physical attendance.

RESULT

Impressions over
300,000+

Engagement over
3000+

Conversion
Successfully translated digital awareness into physical attendance, achieved high event footfall

OBJECTIVE

Increase awareness and drive sales for MIXUE’s newly launched product.

HOW

Partnered with 14 influencers to craft promo driven contents that were eye cathcy and engaging, created desire to purchase of the new product.

RESULT

Impressions over
1Million+

Engagement over
130,000+

Conversion
Successfully drove high sales volume, capitalizing on the widespread digital exposure.

level

07

ECOWORLD
#吉隆坡薯你会玩

Xiaohongshu O2O IP Marketing

Leverage on Xiaohongshu digital ecosystem to create a highly effective online to offline loop. By harnessing targeted ads and influencer contents, we built significant pre-launch buzz that successfully converted online engagement into a substantial footfall at BBCC during the peak Golden Week holiday.