Introduction
Even if you’re new to the influencer world, you must have heard about this buzzword “influencer marketing”. Well, what is it exactly? What’s with all the hype around this word? In this blog, we’ll be going over what “influencer marketing” is, as well as, the top 5 things to consider when choosing an influencer marketing agency. Not to mention, why these agencies are extremely effective in today’s marketing environment.
What is Influencer Marketing?
Imagine scrolling through your social media, and you see someone you like and follow recommending this product or brand. At the same time, this person has quite a large following – a community, a presence. “Most likely, that person isn’t just a regular user but an influencer.”
That is probably an influencer is someone who has a bunch of followers who trust their opinions. They come from virtually anywhere! What they do is something called influencer marketing. It is when brands team up with these influencers to promote their products or services. Think of it as getting a friendly recommendation from someone you know and trust!
What’s Up with Gen Zs and Influencers?
Recently, more and more Gen Zs are opting to become influencers, but is there something more than meets the eye? Here are 3 reasons why Gen Zs are connecting better to influencers than others:
- Real Talk: Gen Zs are all about ‘realness’ of things. They love how influencers talk to them as friends, or as people close to them – not as salespeople.
- Lifestyle Trends and Vibes: Influencers tend to show their lives, from new fashion trends to travel vlogs, or even, study hacks! Gen Zs love to be kept up-to-date with these, and would relate more to them.
- Trustworthy Advice: Influencers build trust by giving honest opinions. Gen Zs, on the other hand, appreciate that honesty. So, if they say a product is awesome, Gen Zs are more likely to believe them.
Finding the Right Influencer marketing agency
Now you may ask, how can you connect your brand with Gen Zs? Here’s where we can introduce ways to find the perfect influencer marketing agency for you!
Do your goals align with the influencer marketing agency?
When choosing an influencer marketing agency, it is important to find one that fits you like a glove. Which agency profile aligns with your brand? You want a team that not only understands your goal but can also turn it into a reality.
A good practice to determine whether or not they align with your goals is to practise transparent communication. The last thing you want is to convey your goals too generally or in an unclear manner.
Experienced influencer marketing agencies will help you streamline your goals, set realistic expectations, and give you a clear picture before the end of the puzzle.
What benefit does this influencer marketing agency provide that others do not?
Experience with brands like yours
Look for an influencer marketing agency that has experience within your related industry. They will have deeper insights and actionable strategies that could help ensure the success of your campaigns.
Services & Offerings
Do background checks on influencer marketing agencies you think can provide you with the best services. The right one will help you with optimal services and offerings to realise what you want.
Influencer Marketing Strategy & Thought Processes
A great influencer marketing agency connects the dots. They provide valuable influencer marketing strategies and consult clients in an effective manner—opening up new campaign directions.
Customization Matters
Value isn’t just about numbers—it’s about customization. A cookie-cutter approach might be cost-effective, but it often falls short in delivering tailored strategies that align with your brand’s unique goals. A higher-value agency will take the time to understand your brand, target audience, and objectives, crafting a campaign that resonates and delivers results!
Cost-Effectiveness
Great agencies don’t just want to make it a transactional journey. We aim to create a recipe that delivers the most bang for your buck. Creating different options and setting clear expectations, clients can expect clear delivery and value.
Client References and Reviews
Do you remember the first time you met your influencer marketing agency? How did you get in touch with each other? Maybe it was through a referral, a Google Search, or even a Facebook post!
It’s extremely important to look into the past performance of an influencer marketing agency. The best way to do that would be to ask your peers if they’ve heard of this agency, or online reviews that can easily be sought after on . Even better, ask an influencer you trust!
By looking into the reviews of an influencer marketing agency, it offers you a rough guideline of what to expect. Word of caution, though: take these reviews with a pinch of salt, as they are really just guidelines and every situation might be different.